ࡱ> 9 5abjbj@@s*h*h p p """8ZT"Y('''''''$*-<'Ep"'(L''r$tF&ZD(*&&)(0Y(8&--F&-F&''Y(-p d : -NWS"~?el'Yf[ zYef['Y~ Course Syllabus of Zhongnan University of Economics and Law Course Title: MarketingCourse Code41103013SemesterSpringTeaching Hours32Credits2PrerequisitesnoInstructor InformationNameXiaofeng LiuEmailZ0003827@zuel.edu.cnInstituteZhongnan University of Economics and LawApplicable ObjectInternational StudentsCourse Objectives Upon satisfactory completion of this course, students will be able to demonstrate comprehension and application of the following skills: 1.Define the term marketing and explain its role and importance in an individual firm and the overall economy. 2.Understand the importance of strategic marketing and know the basic outline for a marketing plan: (1) Analyze the external environment to identify opportunities or challenges to a business. (2) Identify and classify marketing segments and targets, demonstrating the use of marketing research techniques. (3) Create and use a mission statement, SWOT analysis and SMART goals. 3.Describe the elements of the marketing mix (4Ps of marketing): (1) Product: Explain the use of product mix and life cycle in a marketing strategy (2) Place / Marketing Channels: Identify different marketing channels and develop distribution strategies. (3) Promotion / Advertising: Describe the role of advertising and public relations in marketing a product or service. (4) Pricing: List and explain a variety of pricing objectives. 4.Create and present the components of a working marketing plan Course Description (200 words) This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help to emphasize the marketing principles in todays business world. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. The majority of class time will be spent in lecture discussing the various solutions to marketing cases by the application of marketing principle. Assessment Methods Presentationmaking a marketing plan. Textbooks and References Kolter, Philip, and Kevin L. Keller, A Framework for Marketing Management, 5thedition, Prentice Hall. ISBN-10: 0-13-253930-6; ISBN 13: 978-0-13-253930-6. Other editions also work well. Course planningChapter 1: Introduction Topic 1: A Brief History of Marketing Management Topic 2: The Concept of Marketing Management Topic 3: How to Make Marketing Plan Chapter 2: Marketing environmentTopic 1: Understand how environmental scanning studies social, economic, technological, competitive, and regulatory forces. Topic 2: Scan the whole marketing environment and their impact on marketing Topic 3: Understand the competitive structures that exist in a market, the role of marketing within each, and the key components of competition Chapter 3: Consumer BehaviorTopic 1: Outline the stages in the consumer decision process Topic 2: Identify major cultural influences on consumer behavior and their effects on purchase decisions Topic 3: identify and understand the psychological that affect consumer buying decisions Chapter 4: Market ResearchTopic 1: Understand the necessity of marketing information system. Topic 2: Explain components of a modern marketing information system. Topic 3: List and define the steps in marketing research process. Chapter 5: Market Segmentation and PositioningTopic 1: Explain concepts of Market Segmentation, Market Targeting and Positioning Topic 2: Understand what is the most common basis for constructing a product positioning strategy Topic 3: Grasp the product positioning process Chapter 6: Product and branding  Topic 1: Know the concept of product mix and how to classify the products Topic 2: Describe the product life cycle and the characteristics of each stage. Topic 3: Know what is brand and how to build a brand  Chapter 7: Pricing Topic 1: Discuss the key internal and external influences on price Topic 2: Explain the most common new product pricing strategies and when to use them Topic 3: Discuss different degrees of price discrimination and describe how they work Chapter 8: Place Topic 1: Understand the role of distribution within the marketing mix Topic 2: Explain what a marketing channel is and why intermediaries are needed Topic 3:  ,.>DFVl     * , 4 6 ǹǓxxqhbbǓ\ 5aJo( 5\aJh{j5\aJ 5\aJo(4h{jB*CJOJQJ^JaJfHphq 5B*KHaJphB*KH\aJo(phhf 5B*KHaJo(phhf 5B*KHaJph5B*KHaJo(ph5CJ\aJo(5CJOJPJQJ^JaJo(%j5B*CJOJQJUaJph! FjW$$Ifa$l jkd$$IfT7(9)0644 lap T$Ifl KWD,`K WD` $WDX`a$   'kd$$IfT7\ w(d  V 0644 lap(T$$Ifa$l $$Ifa$l  6 < L P $$Ifa$l $$Ifa$l 6 : < J L N P R l n r t v   % 1 3 4 5 @ A F G ] ^ _ e p q r  k m  / 6 ߵ𩩩hf CJOJQJ^JB*KH\aJph5B*aJo(ph+++5B*aJph+++5B*KHaJo(ph 5aJo(5B*KHaJph 5\aJo(hf 5\aJBP R n t M:'$$Ifa$l $$Ifa$l kdR$$IfT7\ w(d  V 0644 lap(Tt v }f$dh$1$Ifa$l kd$$IfT70 (d 0644 lapT oo$$Ifa$l $$Ifa$l jkd$$IfT7(9)0644 lap T  4 M:'$$Ifa$l $$Ifa$l kdA$$IfT7\ w(d  V 0644 lap(T4 5 G ^ }jW$$Ifa$l $$Ifa$l kd$$IfT70 (d 0644 lapT^ _ q r k / }jZIIIII$1$Ifl $Ifl $$Ifa$l kd$$IfT70 (d 0644 lapT  2 9 ry  9%'(9<ef89;ϽϽϽϽϭCJOJQJ^Jo(KHo(5B*CJaJo(ph#5B*CJOJQJ^JaJo(ph 5B*CJOJQJ^JaJph 5\aJo(hf CJOJQJ^Jo(hf CJOJQJ^J= 2 r\kdH$$IfT70 (d 0644 lapT$Ifl $1$Ifl  68Zkd$$IfT70 (d 0644 lapT$Ifl dP$Ifl 468:<>@BDFVvxz|~ !˿ֵ֩֓˿{h9d5B*KHaJphhf 5\aJo(hf 5\aJhf CJH*OJQJ^Jhf CJOJQJ^J5B*aJo(ph5B*KHaJo(ph5B*KHaJph 5\aJo(CJOJQJ^Jo(h9dCJOJQJ^Jo(h9dCJOJQJ^J08:<>@BDFxz|mZ$$Ifa$l kd$$IfT70 (d 0644 lapT$Ifl |~$Ifgdf l $Ifl }j$$Ifa$l kd$$IfT70 (d 0644 lapT"/0ao\\\L$Ifl dH$Ifl $Ifgd9dl $$Ifa$l jkd$$IfT7(9)0644 lap T!"./0169abghj>PQRSXY[`-./̜̜̜̿̿̿h9d5B*aJphh#GbCJOJQJ^Jh#GbCJOJQJ^Jo( h9dCJo( h9dCJ5B*aJphh9dCJOJQJ^Jo(h9dCJOJQJ^Jh9d5B*KHaJo(phh9dCJOJQJ^JaJ5B*KHaJph2R.mZGGGdH$Ifl $$Ifa$l kdA$$IfT70 (z 0644 lapT$Ifl ./01NWD1dH$Ifl $$Ifa$l kd$$IfT70 (z 0644 lapT$$Ifa$l $Ifgd9dl /0156:;<MNOTW'LMNOPXYZ[jklqtöÝö䁁öh9d5CJOJQJ\^Jo(h9d5B*aJphh#GbCJOJQJ^Jh9dCJOJQJ^Jo(h#GbCJOJQJ^Jo(h9dCJOJQJ^J h9dCJh9d5B*KHaJo(phh9d5B*KHaJphh9d5B*aJo(ph2MNOPDkd{ $$IfT70 (z 0644 lapT$$Ifa$l $Ifgd9dl dH$Ifl Pk6789$$Ifa$l $Ifgd9dl dH$Ifl $$Ifa$l *6789:BCDENhijor$'BLMNOPSWXZ]opqrsx{  璟璟ڱΟ璟h9dCJOJQJ^Jo(h9dCJOJQJ^J h9dCJh9d5B*KHaJo(phh9d5B*KHaJphh9d5B*aJphh9d5B*aJo(phh#GbCJOJQJ^Jo(h#GbCJOJQJ^J99:iMN}jWWWD$Ifgd#Gbl dH$Ifl $$Ifa$l kd $$IfT70 (z 0644 lapTNOopqr }jjWWDDdH$Ifl $$Ifa$l $$Ifa$l kd $$IfT70 (z 0644 lapT  @ABCDEFGINOQRYZ[\adHIJKLPWXZ]^_dgh#GbCJKHOJQJ^Jo(h9d5B*KHaJo(phh9d5B*KHaJphh9d5B*aJo(phh9d5B*aJphh9dCJOJQJ^Jo(h#GbCJOJQJ^Jo(h9dCJOJQJ^J: ABCDEFZWDD$$Ifa$l kdR $$IfT70 (z 0644 lapT$$Ifa$l dH$Ifl Z[IJKLDkd $$IfT70 (z 0644 lapT$$Ifa$l dH$Ifl $$Ifa$l L^i`j`k`l`Dkd $$IfT70 (z 0644 lapT$$Ifa$l dH$Ifl $$Ifa$l `` `i`j`k`l`s`t`u`````````````````aa#a$a%a&a'a(a)a*a+a,a-aʾההʾyqmqmhcjhcUhc5CJ\aJo(honCJKHOJQJ^Jo(h9dCJKHOJQJ^Jo(h9d5B*KHaJphh9d5B*aJo(phh9d5B*aJphh9dCJOJQJ^Jo(h#GbCJKHOJQJ^Jo(h#GbCJOJQJ^JUh9dCJOJQJ^J*Managing differentiate among and give examples of the types of vertical and horizontal marketing systems Chapter 9: PromotionTopic 1: Understand the elements of the promotional mix Topic 2: Describe the factors that affect the promotional mix Topic 3: Know the basic types of advertising      l````$a%a&aDkd) $$IfT70 (z 0644 lapT$$Ifa$l dH$Ifl $$Ifa$l &a'a)a*a,a-a/a0a2a3a4a5agdf KWD,`K -a.a/a0a1a2a3a4a5ahc5CJ\aJo(hcjhcU0182P. A!7"7#$%S n9_=\1rsn;II*]?@$ BaPd6DbQ8V-FcQv=HdR9$M'd]/LfS9m7Ndr}?PhT:%GO)e6OTjU8u*WVkUvVXlV;%g-eoLW0m:LMi4ApPxxBhd\. ݴZ8I^j9h9結#z";&ǠU-ju=$@h3gA# |<^Osl ہdI @P*HDA_f`0& H 8,9^l[ ̋x2;4 4d@lQfr("(8PFQ HEfk0b% A@" $ˈk.G|AZr#XbPS0$&qr)xٶTT,N* /˱|PDZD@=P&b"Z DUK@>!p!a&;Vgy{Q  YXUIVYJ"} q?!d!#DlA7(.MԂ2p w٨u9Xİ ٗIF\WXz$#8@o, (De1NSl u6mHZ p.OEQ!An$@,(?@$ BaPd6DbQ8V,i5+ZwT-8*HU.K(T + `5 B'SXY%PhT:l6t;By<"B:`ah;%gB`OMoYjs*% b !l$eB`L(EG  m |]?Q*=z* #hekf\>%ryPi9Źa@z$$K%?zs*I`tO)B,-(XPH4 D11hYt5K<ƹ5 Er`:N H<~QtW|LD=C{"0AebdP HeaHa]\p܋8! X=L@OճAfgmsrN ͂32C%**{Xʘ8FDӹLcn(:0xWSDVb93•(ZJ AҮ~G< $;AN.h5|ba< B`3 LOa g± Q@B05 B1ǖy^eh `F?(A6M kQp ca\jJ '2 0xw>G „1y+[Muhij1!~@j8^) v#~7/u_6Ĩ Pz#Pi0p,*0AEPm a89ȊN @a }猠F*ge V.~}4*#`kb19v.w)|oQ' J8zd A7e8uH0EdՕ* 1,YrBD#~C> <xA T#RjS H_ͩ71}AK 8MA@"W8zCX a$$PX Ah샄j;X녧 ~ΩZch7-(tȄ0H*CE|@h` zEYa@M T+qb "0ACrA\,c7)Җ5R y&죢ǩ&  Ul@` !{-Q7pa Rtλ:Y굧!ZixyQ^,EPZwEa3 \/a"JX6͙p?@$ BaPd6Dao0昔p6AXv8MJeRB AY T:?!L沸Qxq8!3ЪV+B&pa|PvQV;%E"_oh1`{5w@~dHB 1HW~OA2BFa].5ptU*+v<>$,`T8\.*y:U^V zvoS̬WRAE"],S3YY:|`I%Bp6yAN5mj׾H)l "Њ!b0 Ë)VU$,c д (sŊ3qx^D! ^ k. ~_ # KDL'Cd1C/`f/*$Hi&R24Q Կar.iYn Ub p;D_H$6d1XP K<ԥ\Dw"tWc8ȳ\%U"1Y0(lj{@ (Mbv۲K)TUH)\V$}4=XСB~ ABQV"(- n$j1d`hp) G&=Rދ30(P0c.ջܨ!r\ X5ZB Ke)K>NcFRS ^c0bPH.lNDZUb!]v&0$@'auXtZyg2M+y"P|b@N" &ofZ`(j `.ę$I>c$4B #!$O¿q_zT\Dp2"~8e<P-?"xBZrP&!/RVD$3`JE`K`dJ "@'t P P|Pe<_KpXO!(wqPA[`]TW' ȈS~2H(c 3b ~pjQ1F,R 8O!>H!"Xl a+aEكA:poD -dB Q(%@2i5xP4 I@a b+2qט d-b#b!:#Bf r.HC/H;pI9gAiAK+FT7F!1U ;.5 Xk(wQAD90R= 4=[y>PK@"R23a@u0IMD d~7TTx> Kix?(}F+ |NdYOhtzP]B=_QA):hq-)~31rB@Q! ~$F@D*%d3ldPz c)4F+h"!Iqz]?E% طO"Bl8pT X='B?̼BCA"м)$"JQ`+zzkZyŸ b`$FUyN@"E -$G ~0_JDfĘ:~>$eZX4np69G9::O u -0$ !v.-$%t$xB<A8!4Ih˙:@L/2sjb]zu1EE뙜3Սӯ6w9rheCG9ڰBlZ! Z;$D{9Кt',,z|ĐJK1TU((%z4C) vC∤Py QBʿR|`CȄĄ *, ±[(1MS`cdf,=i%dh086ݸH' T&y.L**caZ_n[Vì#*)`Z$`7Ršf1` )u܅BJsǒ <#˹#a4&lӝgY* ˝uecs؞(|I2\(pej \LeFoA0KA@P Ni{H&^X _Łǡ|i=soҾr1kPW pEm̹s4pgPchb] uȓqx2% d{yh!v] (  R~1@q CtmQtO3< VRiB2`  S<k"l}RS[BB5@ghWfl r<(aG ɻ{Sʁ;D 0!9' -ųG%$AѴe11R7|ql q8yc>^ !y}FB ^aʏ7`4獑l > I77]ytR }-f2I8B$&J" tvHV㜃JvX<P֡ER;b|`}L(gu(%@@?@$ BaPAUL FcQv0w;,4ǥRd]/C i~4gSY}=B$(tyl LnyQ&T7T*B Uj8eΧe|3Vk`iW   Q?cDZq} #!oӴ|p1j:%WC;7>dȿ!5n^.@@.,;Ktlׇ1R(!C8,;(5$p6XԮU*>K !?10ZAЊjx'(d$ i:z0o# ĕ%H k?d|<C-0Q% ,JP`F& }8\,7/l#Hr+5S! %܂B2`al¬S A@!Q(1IV(g)clkDY:Mj7&YXiUH&IE)HR! $Qb=GCj^Zḧ۾i[5DUo It\0 d2c՛2rH CX/ `t Q{BHNՌ-ڳQ Sw"8 X\Ev0&@(({gdaΥDǔp&K\ #k.F\&D7p [H9FQD(J(фbEvd뮶bBv%# % @n@$¨+y!ndiYv]3}q? o= "(MgBP ~arK@tP @ށC,pHdA;TfkD 5^ղQ(@DCM A!r/f>r#ʶ d@>L#[N Q~rLY+QA˜:GP ]beάb~k Ia&$ CW:Cg&A*s|lPBo!I|S>"OAY @A<2,r0F#x™\{tWj(La3 6\҈SI/U & $7C6/;ňejBCYQ]>>$y? 3@g d%P$Hɉ-07@}n!>GH r{ณDċAf*a/[H ¥d-,@}%H/B읓uGSJ5QB@^&|5T'2 JMi{uܜA'"y + Au0T9V݌1ز+p.M14$z_#5W2A5|Wk?*% @,XhMBͧh/Y#ę`-tr.˵qC$ $|zqjircf`F ׂ yaOuQ.:E"c.lpDl:E%X&HajdP_*'a{Y½ ^plI~ YVU 8"~˴)cl-=~n$v `QZV )6Q.e[r,$<+![K6M(H [ݵ{MӜ|qr\kDp\,(&C?!8kz^ ^-"ݴNIZ!p[}c.Zi"H$ԷΡҗ@2^[9Hx^IpaJ(0^hOgzOYz'p7BdL0N I?y4#xOgP~ LkDjSS Oaq'2h8C~qL 6q^zz/eqT?0BD֔=mJ%xa”R&ǣg?B$ ?=b*?@$ )x+~iDbQ8V-Ncqb BbM'JeRd\PO^/lm7Ja }?DSJH-&S(O¡Iܲԡ3> F&jta'j^oQp<$MΧ3Yp %Uy3$S0l6W^-u= tYYM s.'>aTSL)[- LP( Jsc^S³}[rs\ e H BP0~uGQ AF#G::X.+H05qj$:+ABƨA`X 2 < !tI]"Ihf1IX) vʼn`0xC_5𼂞g""XHDn! @`^DJ# 9lZ`P>/R"$;頱$]QIyIr\?}d@ul䁃 j$ S33ɢ7- H*L煵Mh:1#-h.N;Ci[߈!sVK~5`Uߪ4 1J./10M)A+đ83 pDJ!ANSydaziB Vuֺ.RtPX@["@ya,c{Na1$k11U0 񽫲2 ܅}rUn0&!b0I+ĆML",`CRR&*Fs?; 䂃b DjDOܭ%tQzRXW4y[ g8uozE$J%[&vŘRI%9p0U -VY{u mh[#y1Bha&( @ !(>)2~p,;B鹺nU)Aj6pB0>?ꈡx4H|eΌx ظ0~:ۮHHR:e cl. F+ x4QJ6t,,+-. IP.*'i{O(ާLc@daZ9`Qhфa] r([h'Q+(}EV.DZPèg"peñheg(>͞űEf@|LzB`NuѤEZ>v^%h~UہqaEV& wMd^8" zXa8N $$ $D0 2ff BY8{cETX#7fzvztj`dږ= .c߰)<A`W)YypOhY@`.łG|4<֌3Ʀ#YinYء/RwZ=_gq:ygֿH!p[hYwj1@P %ݝ"7wt>)p*`6Ʃt |^I* h8"'EOn0 2Xa:@` АQ]QiPG dT\ "@ ,[ $(eśs`.N8`^  O98C{rAC2ʠ!4X "Ce !1ȪXK$gH߫pX;a0:?@$ z=$jx_xV-FcQM'Jb"{JS9m7Ne)$}?ǤI3R)$v I"D (HdtzX%eWKep3$l1@kUgXB)4}pUX?Z+E]` EHEʥed,]M˨hVb,c蕹UZ8'#˿kzQrV* gKNje)h4qPsɸr0~n[ `H>ɻA**GaAsPS OCs#OL?ɂ`a4BAn|g9މ8 MGL H ^ H D!&9y "J @I\V L8%*$~n$v9dY SbT“,A=-1" Byr#d GB0If!\Wc@ c11LkK#U=PЕZpP \؉],xM|UIJv=p"~OqC0MGm[vdWCR@M\ QE#@ut"hS2 ɭ[$Xd2sLj-mu%6ZLOQDQ^v?=WJو&V8+tiHdX p[Ft a^`:N ɮE2fv_@4fU", #Ab pWdp^.B0 %Ip0*8+f55'$9ϙQ1x]f~d #R۞\5ƹtiN a: eu5`%BGb cp7֫"4!+T@[9d8w/@!. z:쟹`, Qh$]ABR A<c&e0d$" (BV sE@ `` 0ԛ w87am"OtA,Ȝ'!4r0, $pMRpF5:FM9 u A=H!`]apT6^4Ƙy;PWBT q" > >X T o#vq0@ΕCo+(KX_lyG84%58`pAȐ"DY!= 3^  8\%$?@$ B &%K}D" C~:6 /B4m6FNG3\@KtH$ ei|}?i@RiTJreʤAKkU4lPuR3PZT^>Eewϧm(bLkza@{Q)(Ptfh@"Dڱv5O4FL]b `HqʵcE*cr]8*Q(Q J_`4M#1˒zi4IyNS/?P`YJX.)xð% !J,Nh 3@%tJDQ! jI3ٶu:D"c)2~w!%x3`"$0'Pg;П4M"LJR3J@o7nFIb8Ƞk"pӁM F7MzL>0NM?<(MTUJ$24U!پ>a["C [ 0E[%(!v>ZŰ)k!lSaA T8\@$1y->MR<iJ!2 C#AT`H)Vuq87D5J:os\ ~d=Fbyw "@ 62bhOZ';9P .lbD H?2>ݚ,n|epA4% h-p# @Dщ#`YK-$AQ Ô9DM\/ t.aAElÑ6&%T;C=QB(HAӨ 6-xp"UE0FH1$DR,a2\AH4= d)r f8"hM3Dh3!ZP ^HA7@rڌ+hIFdəS.fx tXf_ Uatl Cf ^ `t}"±< 2~E|xDtq02RQ !:eqDҙnQڄ "|"MR1! 9 P5$qА408K.CqN@ Vk͒  $DaEi?пV[΢pVR ;ER&E]r>SŸ'dH2NxPB)VlS PGH;da iƸRH*$ ,P mmZqÍp FOFxd qWUPjC+h@"Xa=W\2 ,\ C7g A1џs(5=€Q.\ +v  NT_BtNQ!D0Pa !4O+D d-߉:dZ[L^.,oI8C$D-©4خ=)W`w~Yn 4 3e!h YQjZR V`Eę$<90A!\ yAjP_!GXѫRAHI;S\DB`C6aM#З3Vo۽lGz1) L[X"\$}MqBmM=-/Kb7*bAEy7m;v1$B R- U:V,pa,%B ?@$ BaP)dC/Hp9C ++8)rQ$NV˅0JxPC5RYAw Ɖ@WVkUּ̦WeW ;b0`0 Su;eBqʅ2W?dj1 bC4rA _Yv A$FItX yclJ$۶Db{L ĵ%RUZ k#EUpRh]/Ǖ-Vr\ڐ((J-hs9\(#al 2@$ 7b)AT4kCZffX5faJ@D COmG.!`|T2 YnR܄8z*w`%*vgZFp9H@+ YTU!i* ^c| 5Y*9dg.D*Bx@5K!MWVS9y#rяfeEc-B0"^/"1BެakHRh( *'a{ ' jFɰl %4$>D9_àaz6 hVҢ\CmDYv!H4qޘ:Gl)tx xA,JD5c/Ev@scneNjt(B*" !dƑig0)nж9)" `ttaMS @ P5tB/ I "4)q=Ǻcb Ւ; hy)”/QCtS1AJ 𭠣9G tN`F&XSaLB! 삌11TOQxsPM H,'R0CphPAVЗg bPI7ޥzلrZKYm-PUD0E!|DJ TAE1#@b eQx&=\n%|%(AI-)c q,v .S]P.'#Ĉv p(W.(TlJXA]P9>(.BhN :K 6 WA]1DFd%JlX+u=@ i]0dTɅ>Y 30poL܊ EA< 1G+yI R6ac`Qa)tMWB5Z[V}xFͫd=JI YB,x?6Bs8<08'7KPŴ:[L[Dȗ Oad,"G l0D"8pnH\PN&RCU-"(" ^67A DB鈴t& 0NИ?I0G yUZ ` |0Êl: ׉'b✓m$H N<=B ] HFZ\aj.MSoMÊN``@)V MZ F zP1gC* @~A vr|GN AAb3ъza^m\q*j!d@ &*_rFA2E n r ?@$ BaPd6@ @-X/C a0229 J[$c"(r[d2H:`WK5GAS):PЂ@ IVci*Ip2ݕ aJ 6]^QHh+E! *n7cY0|V+ ev뗃 S1 lD<  %;_8dr`W7Ai"xZ\#߂ "G WǓY,ZXv?;!fb(tJ=# B'2 A<D(#%!RSTQZȑdQBoGp^D6,L !T&X ?byg #@ЄezhB]Sh7|D _DکO zЖ&)z^ 8MD - U%IO LŁ`)  L@P@ed @u q(8 qf>5Ht_)6zw\P$q]5Qz »΃!>S.UY X`-h]Pkd*(QENj8 ;"HZ+H?o:45LR0JΖ`t =) `!Rq:ygW ϣ8yNR,5|nh}mWQ>& Qxd_Dl~^6p]ZN"UNb;)(YlZ`PquݠMEϺJ 7YXV0 %Apy_q…`0Jbf`5 [ƒae("$g`? d 3 6 %rP "25K ,PDa`[e8PP>!0Cu<˓a$Ģ\ řAb15!3r{BHtã#S PchME:@M a-畳hm|p V #p0n$،pO`o R,ElҤPXΏ|udq__qdA $[K!Y `BQyewp(2lm m\ -Q\zOy<' B8dУ4NC"' P >& AD.ZH)02PAm`Wk8VI`E_3Ȥy/ycnk^i*P ^FPS !DrZ>[ :>P-!ݐ9hPErkD4+3"h\r3aƟ' Zcg:d.ZYhS>DV f'@G2`*E赩PhM'  -f nP(e,WG^Z bȑ ` Q,%}}H@d@GIxD$dprNN]D&jSPGe<fgŬ!V IAx/`Kq`@ (@2GuČ~ A:`KFwTx+P8@T Q=|zFצQ{1 7PC?akؕ94"$""(-hJH(63_-86;sYXc6_ bZ6כcbAA_axOu >¹ }],}60k=HܹL].JrYK" V L(( MG36w XNC7+׸B {o49R|LHSH +|#W{5B,Ϗ" cA˜vc &"%-qѢe:ɉ_^r_AR )}>B N J,z ^H` *P!npv {C ?@$ BaPd6D`xATBl6Aa-A/O'~e2,uA'PQ(1OjU:VW]Y(=,Gqh[+ _w8+}TUh  䐵~ U/7WEc=TOM VC%=dR("?/~?Ʉws}pt2!BAN39u r#@8 6aOem@ P( -+G zTEP+ (€ (* 4&a9!~‹.RJ'(YhYd6MDaGsBȴRxT%ɈG&f:(P.)L~̍@@Z9sTbx}NT^t & `(B^W\)R brA %"IObDTT`- FT?>C8!lڂ ybHo؂pCDQE8d) >&Iݼg"5Ҫ(X((('-Kdqr 81bCh ͓7hJ}8s`X\ d/!* 0xgX6)G.:NVҸDzH)(I!`X dKn fL!HzFp;Uf! 7$&Ihڶ]\lięSzɟ(E(Q&Ő. br`5Jbyz^M(Bδh ߞ>#wx5*zt]hADBc> $[#J}_j|H9Fd]nr\S 9C.@D! 8-E!xb)E0`9rAa !4ň zI"Pr(em>A>'VU?lt`(B ~{ vnS@9peuKA%DHx=€Q ` M c!}>#F\` (Y*'"LybZQ"$WodIрqR!rN6eTblz]xrD$ HԨ/C|v!17q蜌~Qf2!J*R 'Qc98 v̂98q 9@#QԚ]zjs nP*@XAz>!u }'@a⦚Eм:F:L&bVNUPTh/ uTA_A(=*@D: nCQQ4= -5-$ !ǭ]\4ƹfx<(\A pX@/a(e\+!`#@ED fE&W > c0BHF`6APpP,rp™q Ha>X Mfhs&A$#{tr*N08O 4tY1.]BD SjHlJ>.IAj(A/@ܻxg \v`ii 1YEtw7lbXF/Z~I D).j<[W aU"ýD D))9L3@RR(DbW Ca $Ֆ:H bҧ3I LcP4x "DI05,#Q-&ߍ;w-NЖPڎȾ6A8V\Olɣ͠BW~ڎ;n#UZ46Ml ݜYV Z~-v켖](*D!,E#wf?l؍^[ʗ҉iH)"=ѡ8"I!$i_C-LB"PfT{Xk _q!\o(U%y܂C -oB(E̅Q pjLM / cd82w3@9H&6V6ue^ޞ }ݛj(F%V6ddW> 2 bDOc 3CI k{I"#.9 ~B:hcOH=9!݄Ff8G !᫻9Ÿ"x'o(v4 A`z Sw>/qBn h}2BHHPK(ACb B|O rYK6 D. By,*b"/VQr9kb|'!A޺*!|DBA*j Ɯx%Yb`Px5a!T!V0V -`;aFa! -21~Z P  0JOZd\V`m=(wb B M"=P"Q /d`! "C" @aN)l)CiH@4u/&3` qXխ#|'*aA 4lA>G)\EZ@  Cb4fbTQ !͒" VQ[f.!'xHL ,Ar#Px,t`1_]!0 at ₨hyb|0`NFtRaP0 0 pu4! hD**t'~o{m4 º+0ئ*f!Ę!4.a!/"R$ ?@$ BaPd6DbQ8Ve8u-~4dQhKLR("!PVR*ȌBapʅI-G$DE$%RqUi f6#<ә$K%LvK&D?nPX.BƗY-sC8;,BA!&!eRjrYϖ=e TnjCaEꠧ2W% ,P10B''=\:1+s\g$ɐIXUHfal!d؎$& ?6 aب*Y(eZeAw?n[af?cHh/ZN^e p!!aT{ +X0L99mehZ {aa#8d8p*)OBJH:N F |J{y@ x]MӡGQKDQ@e Hd-AY=IB<}""0㰃3]^Ů?ɲv""(J5 1L `m B }V_s#vT4`FU@ 0S`qq8Fm@A![l  ޜߏ>XBY R=a@%pAh2D tQ_Ȩ7G({P T >?BbqD(G8yJ܁ǸI>9 !DqEH#K ?@$ BaPd6DbQ8V-FcQv=HdR9$M'd]/LfS9m7Ndr}?PhT:%GO)e6OTjU8u*WVkUv^^^_ _(== 7'+0\8CMYs]=J|DepC  R kl`[`[$$If!vh#v9):V 706,59)ap T$$If!vh#vd #v #v#vV :V 706,5d 5 55V ap(T$$If!vh#vd #v #v#vV :V 706,5d 5 55V ap(T$$If!vh#vd #v:V 706,5d 5apT$$If!vh#v9):V 706,59)ap T$$If!vh#vd #v #v#vV :V 706,5d 5 55V ap(T$$If!vh#vd #v:V 706,5d 5apT$$If!vh#vd #v:V 706,5d 5apT$$If!vh#vd #v:V 706,5d 5apT$$If!vh#vd #v:V 706,5d 5apT$$If!vh#vd #v:V 706,5d 5apT$$If!vh#vd #v:V 706,5d 5apT$$If!vh#v9):V 706,59)ap T$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apT$$If!vh#vz #v:V 706,5z 5apTxe66666668&6FVfv6888&6FVfv&6FVfv&6FVfv&6FVfv&6FVfv&6FVfv8XV~ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@ 0@66666PJ_HmH nHsH tHJ`J cke $1$a$ CJKH_HaJmH nHsH tH$A $ ؞k=W[SONi@N nfhCݓvUA 6F͌n|SsAXR > H{'}OH ͏?6dc|"6P͏m>,#qpH%WAoLWV JH{ A`@o/ߜhQ0Hwl jl0,*5츋JߣHHQ _ټ6BT.5g*7&{R\le5E\ڪ*> @>4b묮6JSJ?:t7͵7-p*_ An-\_7m+ jaYZ5($. Zc 2`t _/թِe21`\k1:d Hē>$sQ!a7B \X- k_'Q!xxH۠7 ^<~yד'ONuhg»$]q_L!bJl%@ RV[2{DWǶs(5.E$w2F;pG2'8l7PbE5A%.[4(J$ q!Ǝ= .s&@zWG.Yٔ m2qx[ٽul$<:w1x %]*(w\$;7q-!!!kX>Ae]:m$dҹ3M6lD(D&S1E..u q@p' TXR Θ;by 3+;:@Ujxl-NQVj`L1 0}`Pg#9TmJUu`==,"-;+<Ĉ/ӼQ7}ނV`&p(tʾFr/z!k wg C9Knʼ7]D-ytLr "Vs\)7< 0YCOL3'٧>0a~񰽟yǭ*Vtfn~i0iqr,Vj3ͲjY6o\M2>LWpL2s:HzOg@( ;B>aQO"p!GZL~FdԉNRPx#&H/;u+<ǻ,H;EuvVd^(gpP%Ste5P(ً0$$E$} Ns;{/,,+P-jYT _k~" q0*Nig|^L+`e@uuT;G-F$g'" +h 6 !/ -a5a!$'*.3 P t 4 ^ 8|.P9N ZLl`&a5a "#%&()+,-12t ,b$=\1rsn;A_2h.@ (  ~  :A(8?? VGr 1#" ?B S  ?H0(   T#+   3M 5q *   < > Y =\4I:LVk  o%o%TU >TU >#C#C;.J;.Jhh^h`.^`.pp^p`.@ @ ^@ `.^`.^`.^`.^`.PP^P`.\^`\.^`.pp^p`.@ @ ^@ `.^`.^`.^`.^`.PP^P`.hh^h`.^`.pp^p`.@ @ ^@ `.^`.^`.^`.^`.PP^P`.\^`\.^`.pp^p`.@ @ ^@ `.^`.^`.^`.^`.PP^P`.#C o% ;.J TU > '[ 6Wi-1/_=$jL QimQ%qY)[Ia#Gb9d{j &kon+upal2c5 ]s{f NP&EnOW&)[e5k79ei commondata<eyJoZGlkIjoiYmJjMTQ4YTZjOTMyMzVlZWQyMWY2NjFmNWFiNGMxNTkifQ==@@ @(@@Unknown G.[x Times New Roman5Symbol3. .[x Arial9,|8I{~ Light-= |8wiSO;([SOSimSun9GaramondC.,.{$ Calibri Light?|8I{~DengXian7..{$ CalibriA$BCambria Math AQh[[9 "9 "!72 KQP  ?22! xx  IBMliu xf    Oh+'0P    $08@HIBMNormalliu xf3Microsoft Office Word@Ik@Xy@9 ՜.+,D՜.+, X`t|  ߷˾"  (S[wKSOProductBuildVerICV2052-11.8.2.11019$EB73ED8ADDBF403F9EFA731D86CDC207  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcefghijkmnopqrstuvwxyz{|}~Root Entry FlEData d1Tablel-WordDocumentsSummaryInformation(DocumentSummaryInformation8CompObjn  FMicrosoft Word 97-2003 ĵ MSWordDocWord.Document.89q